WHAT IS DIGITAL MARKETING ?
Digital marketing is the component of marketing that uses the internet and online-based digital technologies—such as desktop computers, mobile phones, and other digital media and platforms—to promote products and services and to engage with target audiences.
💻 Key Components of Digital Marketing
Here are some of the most important components:
Search Engine Optimization (SEO): The process of optimizing your website and content to rank higher in search engine results (like Google) to drive organic (unpaid) traffic.
Pay-Per-Click (PPC) Advertising: Paid online advertising where you pay a fee each time your ad is clicked. Common examples include Google Ads and social media ads.
Content Marketing: Creating and sharing valuable, relevant, and consistent content (like blog posts, videos, and infographics) to attract and retain a clearly defined audience.
Social Media Marketing (SMM): Using social media platforms (Facebook, Instagram, LinkedIn, etc.) to engage with customers, build brand awareness, and drive traffic.
Email Marketing: Sending targeted emails to prospects and customers to promote products, share news, and build loyalty.
Affiliate Marketing: Partnering with individuals or other businesses (affiliates) to promote your products in exchange for a commission on sales.
Marketing Analytics: Using data tools to track, measure, and analyze the performance of all digital campaigns to inform and optimize future strategies.
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